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Rob Shepardson
Rob Shepardson is a political consultant and communications strategist. He worked on the Barack Obama presidential campaigns of 2008 and 2012, where his firm was tasked with registering and winning the support of millennials (18- to 34-year-olds). In 2008, 66% of those under 30 voted for Barack Obama.〔 (【引用サイトリンク】title=Young Voters in the 2008 Election )〕 In 2012, 1.25 million more millennials voted for Obama than in 2008, tipping swing states such as Florida, Virginia, Pennsylvania and Ohio in his favor.〔(【引用サイトリンク】title=Tapping Millennial Political and Social Passions Ahead of the Midterm Elections )〕
Shepardson is a co-founder and partner of SS+K, a New York-based advertising agency.〔(【引用サイトリンク】title=Rob Shepardson bio )〕 In addition to political work, the firm also has non-profit clients that include the LIVESTRONG Foundation, the Bill & Melinda Gates Foundation, and Bono’s ONE Campaign,〔 as well as numerous corporate clients that include HBO, Starbucks, Wells Fargo and The New Yorker.〔(【引用サイトリンク】title=SS+K client listing )〕
==Strategy for reaching millennials==
Shepardson maintains that young voters have little trust in Washington, D.C., regardless of the political party in power. “Millennials will align with somebody regardless of political labels, based on values. Communicate through issues, not through the candidate,” he advises. “Negative ads and politics-as-usual can turn millennials off. They are quite shrewd when it comes to marketing.” The best strategy to reach them, he suggests, is to “sell a politician by not being political.”〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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